Patty Concept Website
Concept website I designed and developed for a burger place in Modena.
The story
Patty is a burger place in Modena with a really strong brand identity, and I wanted to turn that identity into a full concept website, from research to shipped frontend. It is a concept, but it is the kind of exercise I enjoy the most: taking a real brand, studying it deeply, and rebuilding its digital presence from scratch with the same care a client project would get.
Translating, not inventing
The first part was pure research. I went through their Instagram and pulled out everything I could: the mood, the visual style, the colours, the type, the way they talk. Their brand is so well defined that I was not inventing a direction, I was translating one.
From that I wrote a small design system before any code: the observations, the rules they turned into, and the guidelines the site had to follow. One colour dominates everything, the cobalt blue, and the tone is street, loud and premium at once.
- #0038D3cobalt blue, the dominant colour, everywhere
- #FFD600yellow, for accents, buttons and the cursor
- #0A0A0Ablack, the alternative background
- #F5F5F5off-white, text on blue
- #8C8C8Ccement, for neutral details
- display: oversized, stretched headlines
- Bebas Neue
- body: readable, slightly technical
- Space Grotesk
- script, for a handwritten touch
- Damion
A site that moves like the brand
The site opens on a full blue screen where the logo zooms until it swallows the page. The headline, "Hamburger is a serious thing", comes in word by word, and a yellow dot follows your cursor and grows over anything you can click. Between sections a band of text scrolls in both directions, and the header turns into dark frosted glass once you start scrolling.
- 1
Home
A full-height blue hero with the crew's photo cut on a diagonal, the marquee, a teaser of the burgers and a closing banner.
- 2
The Drop
The menu, called The Drop like a clothing release: every burger as a lookbook card, with its ingredients and price.
- 3
Crew
The founders, in an editorial layout, each with a role and a one-line bio.
Built in a day
With the rules written down, the code went fast: the whole site went from an empty Next.js project to the finished crew page in 17 commits on a single day, with Tailwind and Framer Motion. Most of the rest of the time went into mobile, where the hero went through two concepts before the one that shipped.
Gallery
Want something like this?
I can build the same thing for your product.
Tell me what you have in mind. You get an answer the same day, with a realistic scope and timeline, not a sales pitch.